Large major music labels are largely helped by the advancement of digital media and especially where consumption is concerned.

This is evident as Sony's music can be very easily accessed and from almost all platforms of media such as YouTube, iTunes, Vevo, and other online streaming sites, not only online you can view and listen to Sony's music artists, but also on their very own hardware such as the Sony Xperia, The Sony Rolly, Walkman and more of their electronic mixed media hardware.

This makes a wide audience be able to access their music fast and easy, therefore using this as a way of cross promoting both their artists, their artists' music, and Sony Music itself.

In addition, Sony also synergizes with other music and media sharing companies such as YouTube and Vevo and is evident where for instance, if you go onto YouTube, it is noticed that music streaming companies such as Ministry of Sound, UKF and Vevo tend to have Sony's artists and music playing from their channels.

This was because Sony does not have it's own music streaming platform therefore teaming up with popular media companies of the web to share out Sony's music.
This is a way of Sony being able to not only make their music sparse across the worldwide web, but cross promoting their music and making their artists known to a huge global audience.

Another way in which the advancement of digital media benefits Sony is with their digital marketing.

This is shown as the  multi-functional conglomerate label Sony often uses their own Sony branded hardware such as the Xperia smartphone series, the Sony Walkman series & MP3s,Blu Ray, Music stereos and other of their multi-media hardware to cross promote their artists' music and new releases. For instance, Sony had used Adele's new release 'Skyfall' in the advertisement of their exclusive new smartphone Sony Xperia T.

This benefits Sony significantly as by doing this, they are able to advertise their hardware and electronic products as much as their music and artists in order to have that 2-in-one promotion and advertisement and both on TV and the all across the web, therefore becoming appealing an extraordinary amount of people on a global scale.

BSM Records

BSM Records does not however have the same privileges of advertising their music though a he number of media platforms and to a global audience either, due to the fact that their are only an independent music label. But however on the other hand is still able to cross promote their music effectivey.

A touch of frost

The extract from Touch of Frost portrays disabled people as anything but human.

This is evident as the extract shows the character with down syndrome Billy, walking in the woods before suddenly getting surrounded by a large number of police officers and then gets arrested after pleading repeatedly "I didn't do anything!" and questioned by an officer.

This is portrays disabled people like Billy as almost being inhuman and a threat to "normal people" as they ruthlessly hunt him down like some sort of runaway criminal or animal and this over exaggeratedly conforms the negative stereotype of people with down syndrome as well as mentally disabled people also.
This also shows a rather ridiculously exaggerated aspect on mentally disable people and the way that they are and possibly should be treated.
 It shows that people like Billy with down syndrome do not have the same amount of freedom or even rights living in London and through this extract, it implies not even a stroll in the forest is allowed.

The use of cinematography helps to depict an aspect on mentally disabled people.

This is shown through the constant use of close up shots of Billy where he caught by the police and in the scene where he is interviewed.

Each close -up shot shows his reaction and facial expressions to imply and remind the viewer that he is still human,still understands speech and has an average mentality. This challenges its own portrayal of disabled people, as well as showing Billy as an outcast to society due to that fact that he was with no one, he is at the same time portrayed as a normal, average but misunderstood person. The use of the close-up shots also suggests that mentally disable people do have normal human emotions although they have Down's syndrome.

Also, in the story, an 8 year old girl had disappeared near the local woods, foul play is suspected as circumstances point to a seemingly harmless 20 year old with Down's Syndrome.

Billy Conrad happens to have Downs syndrome but is however still fairly accepted by the local children as a mate and lives at home with his loving parents.

However, the equilibrium is disrupted as it all starts to go wrong as he all of a sudden becomes a suspect for the murder of a little girl in the local area.

As the story progresses in the extract we learn more about Billy and discover the person behind the label. He is vilified, labelled, taunted, tolerated or championed, depending on the attitudes of the people concerned. Seeing these different approaches to Billy causes us to reflect inwardly about our own standpoints and outlook on people with Down's syndrome.

The 'Touch of Frost' extract uses cinematography to establish a portrayal of disability.

This is evident from the very beginning of the extract as it shows a series of mid shots of police in a dark woods searching and scouting around and the last shot of it all is of a mid-shot of a police officer and then the camera swiftly tilts down to the ground. Then the next shot is of Billy, a boy with Down's Syndrome, walking in the woods with the police behind him.

The use of the series of shots of the police searching first gives off this idea that they may be tracking down some sort of animal as the use of the mid-shots show the officers looking down at the ground, then we cut to a mid shot of the officer with a hound then tilts to the view of the ground which reinforces the idea of them tracking down some sort of animal as they look at the foot prints.
Then the use of it cutting to Billy with the police behind him which immediately implies that they are in fact looking for him and this creates an exaggerated and rather offensive aspect on people with Down's Syndrome because it depicts them as animals and almost as a danger to the public. Furthermore, this heavily and unfairly d

The films I have chosen to study.

SHERLOCK HOLMES (2009)

Detective Sherlock Holmes and his stalwart partner Watson engage in a battle of wits and brawn with a nemesis whose plot is a threat to all of England.

 Director - Guy Ritchie

Other Films done by Guy Richie - Snatch, RocknRolla, Man from U.N.C.L.E, Suspect, Revolver, Swept Away

Cast - Rober Downley Jr, Jude Law, Rachel McAdams, Mark Strong, Eddie Marsan, Robert maillet, Kelly Reilly, William Houston, Geraldine James, Hans Matheson, James Fox, William Hope, Clive Russell, Oran Gurel, David Garrick.

STORYLINE:After finally catching serial killer and occult "sorcerer" Lord Blackwood, legendary sleuth Sherlock Holmes and his assistant Dr. Watson can close yet another successful case. But when Blackwood mysteriously returns from the grave and resumes his killing spree, Holmes must take up the hunt once again. Contending with his partner's new fiancée and the dimwitted head of Scotland Yard, the dauntless detective must unravel the clues that will lead him into a twisted web of murder, deceit, and black magic - and the deadly embrace of temptress Irene Adler.

Awards:

VES Award - Outstanding Supporting Visual Effects in a Feature Motion Picture.

Teen Choice Award - Choice Movie Actress: Action Adventure

IFTA Award - Best International Actor

Grammy Award - Best Score Soundtrack Album for Motion Picture, Television and Other Visual Media

Golden Globe - Best Performance by an Actor in a Motion Picture: Comedy & Musical

Excellence in Production Design Award - Period Film

SWEENEY TODD (2007)
The infamous story of Benjamin Barker, also known as the notorious Sweeney Todd, who sets up a barber shop down in London which is the basis for a sinister partnership with his fellow tenant, Mrs. Lovett. Based on the hit Broadway musical.

Director - Tim Burton 

Other films by Tim Burton - Ed Wood, Batman Returns, Corpse Bride, Edward Scissorhands, Big Eyes, Frankenweenie, Abraham Lincoln: Vampire Hunter, Mars Attacks!, The Nightmare Before Christmas, Cabin Boy 

Cast - Johnny Depp, Helena Bonham Carter, Alan Rickman, Timothy Spall, Sacha Baron Cohen, Jamie Campbell Bower, Laura Michelle Kelly, Jayne Wisener and Ed Sanders

Storyline:
 In the Victorian London, the barber Benjamin Barker is married to the gorgeous Lucy and they have a lovely child, Johanna. The beauty of Lucy attracts the attention of the corrupt Judge Turpin, who falsely accuses the barber of a crime that he did not commit and abuses Lucy later after gaining custody of her. After fifteen years in exile, Benjamin returns to London under the new identity of Sweeney Todd, seeking revenge against Turpin. He meets the widow Mrs. Lovett who is the owner of a meat pie shop who tells him that Lucy swallowed arsenic many years ago, and Turpin assigned himself tutor of Johanna. He opens a barber shop above her store, initiating a crime rampage against those who made him suffer and lose his beloved family.

AWARDS:

WAFCA Award - Best Art Direction

Teen Choice Award - Choice Movie Villain

SDFCS Award - Best Production Design

PFCS Award - Best Achievement in Costume Design, Best Achievement in Production Design & Best Performance by a Youth in a Lead or Supporting Role

National Movie Award - Best  Performance

NBR Award - Best Director, One of the Top Ten Films

MTV Movie Award - Best Villain

LAFCA Award - Best Production Design

Sierra Award - Best Costume Design & Youth in Film 

Vincent Koehler Award - Outstanding Science Fiction, Fantasy or Horror Film

Golden Globe - Best Motion Picture: Comedy & Musical
                     - Best Perfomance by an Actor in a Motion Picture: Comedy & Musical


Evening Standard British Film Award - Best Actress

Empire Award - Best Actress

DFWFCA Award - Best Director

CDG Award - Excellence in Costume Design for Film

Eddie Award - Best Edited Feature Film: Comedy & Musical

Saturn Award - Best Costume

Oscar - Best Achievement in Art Direction




Technical Info 

Camera used for the film

- Panavision Panaflex Millennium XL, Panavision Primo Lenses
- Panavision Panaflex Platinum, Panavision Primo Lenses

DRIVE - AUTHORSHIP & STYLE

Drive is a fast-paced action thriller film directed by Nicolas Winding Refn, which tells the story of a rather mysterious Hollywood action stuntman, mechanic and skilled getaway driver who ends up placing himself into violent situations and the wrong kind of trouble when he helps out a neighbour. 

Although Drive may seem like any other action film to any spectator at a cinema, Drive runs in a very specific and unique style you don't often see in most action films and that is Nicolas Winding Refn's signature touch to the film.

The style in this film is really signature and unique in the film, this is simply because Nicolas Winding Refn  as from the very beginning of the film and throughout, there is noticeably  the huge contrast of colour and tones in every scene, for instance, when Ryan Gosling waits for the two burglars to get in the car at the beginning, there are literally no midtones in that scene, this means that most lighting seen in that scene would be predominantly orange and turquoise  or bluish green lighting and a slight green tint in the scene. 

This is an important device in the film as it creates a really unusual effect on the setting as it features both warm and cold colours. The bluish green lighting on the street lamps and buildings create this cold, dark and quite hostile outlook on the setting at night, whereas the orange is mostly lit on Ryan Gosling's (the driver)  face which still creates this mysterious feel about the setting.
Also, the use of just the orange and turquoise as lighting in the scene almost makes the scene unnatural and lightly surreal in a way that the colours of the streets are altered and transformed.
http://www.youtube.com/watch?v=uX0H9moUGsI


Winding Refn's unique Authorship in the film is the outline of the story itself.

Winding Refn's intentions with this and many other of his screen works is that the character goes through a change in the story as it progresses. Furthermore, his intentions was was for this underground, criminal getaway driver becoming this sort of hero in the story still maintaining his mysterious nature who later on falls in love. However it does not work put and there is this sense of realisation that who he was in the first place was who he was destined to be and therefore turning back into what he was before, a getaway driver.
This is evident as in the film as Ryan Gosling's character starts off as a mechanic and getaway driver who is associated with robberies and crimes, then as we progress he meets this young woman named Irene, who Ryan's character ends up becoming fond of. Then, he gets caught up in a trade and violence

Nicolas Winding Refn also wanted for his style film to be fetish, the things that that he would like to see about particular things so in this film, its love. It was going to be a sort of love story in Los Angeles to not show complications of love but the innocence of it, but in order for the Driver in the film to protect that, he would need to justify the extreme violence later on in the story.

Nicolas Winding Refn had also limited the amount of information we would know about the driver in the film because he had preferred that in the film, the driver would become this really mysterious figure and was more of a tradition of a great american hero that would come to save a person's life with violence. 


Another point about Winding Refn's authorship is that Gosling's driver had until this moment seemed like a basically sympathetic, romantic guy – involved in crime of course, but who made a point of not carrying a gun.
Furthermore, Winding Refn's idea was for the film to be this sort of love story about a mysterious hero who saves the day on a low-profile status. Also, with the use of Gosling's driver having to not use any guns at all throughout the film, prevents the idea of a heroic love story being forgotten by spectators.

Nicolas Winding Refn also used scenes of ruthless and brutally violent scenes to almost show what extreme measures this "hero" has to go to in order to save the day.
This shows Gosling's Driver's justification in the story, and is evident where at one part of the film, a villain gets horrifically stomped to death on the head in an incautious location, with the body is airily exposed and  undisposed of. This had demonstrated how dark the Driver goes in order to have justice and save a lives of others so as violent Gosling's acts are, it always shows that his character has this side to him that's caring but however not presented in a very soft, emotional way and this was apart of Winding Refn's intentions in the film, to have this traditional american hero who is restricted in identity.